Novomatic wants to go public: Gambling from Austria in London or Frankfurt

The Novomatic Group, based in Gumpoldskirchen, Austria, is active with several companies in international gaming, offline casinos and betting offices as well as software providers for casino sites. In addition, the group already owns an AG of the same name under the collective name Novomatic. However, this does not yet reflect all the values of the group. A collection of all values of the family-owned company, which is active in 80 countries, is now being sought. After a few successful financial years with a turnover of 3.9 billion euros in 2015, the Novomatic Group now wants to go public; London and Frankfurt are under discussion.

IPO with a value of around 6.3 billion dollars

Internationally, there is talk of a possible IPO with a Novomatic Group value of around 6.3 billion dollars. This corresponds to a total value of all shares of approximately 5.9 billion euros. According to the news service Reuters, Novomatic in Gumpoldskirchen is currently in talks with the banking company Macquarie Group Ltd to launch the IPO. The Sydney-based bank is to help Novomatic go public by the third quarter of 2017. The stock exchange in London is just as much an option as the stock exchange in Frankfurt. However, the fact that the Novomatic Group, which is still headed by its founder Johann F. Graf and his family, is seeking the advice of a Sydney-based banking group shows the much broader nature of the idea.

Growth of online gaming: plans despite a handful of German casinos

Who knows a little bit about online casinos, knows which providers are active in which Internet gambling halls. The game brand Novoline with Book of Ra Deluxe and Sizzling Hot Deluxe as its most successful titles is only available in a handful of online casinos in Germany - if at all. It is not as strongly represented as Microgaming from England or NetEnt from Sweden, for example, and also brings far less modern games, franchise slots or jackpot slot machines such as Mega Moolah from Microgaming. Nevertheless, success has not stopped - since Johann F. Graf entered the business in 1974, the ruble has been rolling.

Classics and new games in the online casino: Thanks to Greentube

With 70% of the shares in Greentube, the Novomatic subsidiary Astra Games Ltd has secured an up-and-coming online gaming developer for itself in 2010. Already in 2011 the remaining 30% of this software company was taken over. Since then, Novomatic online has been on the rise. Online casinos are literally ripping for the opportunity to add Book of Ra, Sizzling Hot, Lucky Lady's Charm and similar slot machines to their assortment. It is noticeable that Novoline titles are rarely mixed with other titles. Where other online casinos offer an offer from Microgaming, NetEnt, Playtech and Co, the company from Austria strives for exclusivity. With Novoline, Novomatic is thus something like Nintendo in the console sector.

It's going to be exciting: Novomatic goes public in Q3 2017 What the IPO will bring to the entire Group can only be speculated about at the moment. We will not know exactly until the second half of 2017. Until then, however, there will be more news to report. So come back soon! Until then!